Because Fucking Life.....

A brand for tired parents, sarcastic alcoholics, caffeine addicts, introverts, and other misfits who embrace who they are. Our designs speak dark humor and sarcasm because we believe that life should be fun.

BFL is your expression, your personality and lifestyle. It's not just a brand but a state of mind that you can wear, embrace and share every day because fuck's life!

BFL combines sarcasm and humor with functional design to create products for the exasperated. We appeal to consumers who are tired of the constant barrage of cute and cuddly shit flooding the retail landscape.